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The SaaS Metrics
Cheat Sheet

Curated stage benchmarks distilled from Fundraising 101 and Ops & Finance for Seed Stage.

ARR · Growth · NRR · LTV:CAC · Payback · Burn Multiple · Runway

At a glance

Stages (Pre-Seed → Series B)

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ARR by Stage

Pre-Seed, Seed, Series A, Series B bands.

Growth

MoM targets at Series A, YoY targets at Series B.

Net Revenue Retention

100%+ at A (target 110–120%); 110–130% at B.

LTV : CAC

Formula + bands: 2:1+ at A, 3:1+ at B.

Payback Period

Formula + bands: under 24 mo at A, 18 mo at B.

Burn Multiple

Under 1x Amazing · 1–2x Good · 2–3x Concerning · Over 3x Inefficient.

Gross Margin

70%+ for SaaS at Series A.

Runway

$1M ≈ 12 mo @ $80K/mo; raise 18+ when you can.

Go deeper with the courses that teach the strategy behind the metrics.